CONTENT WRITING
Please find below a sample of writing projects I've completed for clients, including articles, blog posts, case studies, press releases and more.
BLOG POSTS
I've developed and written blog posts for a variety of clients to help them market their business, in a style, tone and format that is tailored specifically to their target audience. The posts are published on the client's website and are typically used as marketing and social media collateral. Below are several examples.
IN-APP ARTICLES
I serve as a Content Writer for Reframe, the #1 alcohol reduction app that uses neuroscience to reframe people’s relationship with alcohol. I develop and write daily articles that break down complex neuroscience- and psychology-based concepts into actionable advice. Below is a sampling.
CASE STUDIES
I've developed and written case studies for a variety of clients that highlight their customer success stories, utilizing different formats, from long form narrative storytelling to condensed snapshots. All case studies require a significant amount of research and are based on in-depth interviews with clients and their teams.
CLUB CHAMPION GOLF ACHIEVES REAL-TIME DATA AND PERFORMANCE ANALYSIS WITH INSIGHTOUT
How CCG, a thriving specialty retailer and the #1 golf club fitter in the U.S., used InsightOut to gain improved visibility into critical metrics, leading to exponential growth in new store performance and an increase in average sale per customer.
How one of the nation's leading providers of healthcare services enhanced their operations through a data management and reporting application, saving them significant time and money.
How a transportation company accelerated business recovery with enhanced data visibility to adapt to changing consumer behavior, uncover growth opportunities, and enable data-driven decision-making
How a money management firm enhanced their technology infrastructure with a fully automated and integrated system, allowing them to exponentially expand their customer base
PUBLISHED ARTICLES
I've written articles based on interviews with professionals and thought leaders, crafting compelling stories about their business and industry with the goal of helping them increase their visibility. Below are a few examples.
Published in The National Underwriter Magazine (print and online)
Based on an in-depth interview with the 2010 Insurance Woman of the Year, I crafted a feature article that was published in both the print and online editions of The National Underwriter magazine
Published in Charleston Style & Design Magazine (print and online)
Based on an interview with the founder of an app for homeowners, I crafted an article showcasing its features that was published in both the print and online editions of Charleston Style & Design magazine
Published in Nora Gouma Magazine (online)
I interviewed a local boutique storeowner and wrote an article designed to help market her craftsmanship and business
GHOSTWRITING
I've ghostwritten articles on behalf of clients with the goal of positioning them as thought leaders and industry experts.
Below are a few examples.
Published in The Huffington Post
I ghostwrote this piece on behalf of the Founder and CEO of Carelinx, a platform that connects caretakers with families in need of home care services.
Published on LinkedIn
This piece was ghostwritten for the CEO of a software development firm, discussing the benefits of automated technology solutions, specifically for the staffing industry.
Published on LinkedIn
I ghostwrote this piece on behalf of the CEO of a software development firm regarding the importance of replacing Excel with new systems that are better suited to manage and integrate large data sets.
PRESS RELEASES
I have extensive experience writing and marketing press releases for a wide range of clients, from Fortune 500 companies to boutique start-ups. I've covered a variety of industries, including finance, nonprofit, education, housing, healthcare, retail and more.
ADDITIONAL MAGAZINE ARTICLES
I served on staff at the Southern Cross, the official magazine of the Diocese of Savannah. Below are a sampling of my clips.
EDITING
I serve as the Lead Editor for Stepwise, a personal finance educational platform that provides actionable advice on how to save, invest, and build wealth. Below is a sampling of articles I've edited and developed graphics for.
ADDITIONAL WRITING PROJECTS
I've completed a variety of smaller content projects, from writing website copy and professional bios to developing content for brochures, flyers and press kits.
